EXPLORE MOTORSPORT MARKETING ROLES
Choose a marketing specialism or search for a role. Explore its role description, key skills, tools and entry routes below without leaving this page.
DIGITAL & SOCIAL MEDIA
5 roles · job descriptions · key skills · tools & software
BRAND & CAMPAIGNS
5 roles · job descriptions · key skills · tools & software
PR, EVENTS & HOSPITALITY
6 roles · job descriptions · key skills · tools & software
DIGITAL & SOCIAL MEDIA
Roles are grouped by their primary focus; many jobs also involve factory work, trackside support and collaboration across disciplines.
DIGITAL & SOCIAL MEDIA ROLES
Explore all the roles below. Each includes a role overview, key skills, tools and software, education guidance and a PDF export. Skill mappings are editorial guidance inferred from the tasks, rather than employer-certified requirements.
SOCIAL MEDIA EXECUTIVE
Develop, execute, and manage a comprehensive social media strategy aligned with the brand’s goals. Plan and maintain a content calendar for platforms like Instagram, Twitter (X), Facebook, TikTok, YouTube, and LinkedIn.
HIGH-LEVEL JOB DESCRIPTION
Develop, execute, and manage a comprehensive social media strategy aligned with the brand’s goals. Plan and maintain a content calendar for platforms like Instagram, Twitter (X), Facebook, TikTok, YouTube, and LinkedIn.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop, execute, and manage a comprehensive social media strategy aligned with the brand’s goals
- Plan and maintain a content calendar for platforms like Instagram, Twitter (X), Facebook, TikTok, YouTube, and LinkedIn
- Create, curate, and publish engaging content, including photos, videos, graphics, and live updates, that resonates with fans
- Capture on-site event content (e.g., races, team activities, behind-the-scenes moments) and transform it into compelling posts
- Foster community interaction by responding to comments, messages, and mentions in a timely and professional manner
- Build relationships with fans, drivers, sponsors, and other stakeholders
TOOLS & SOFTWARE
Software Skills
- Meta Business Suite
- TikTok Studio
- YouTube Studio
- LinkedIn Analytics
- Hootsuite
- Sprout Social
- Canva
- Adobe Photoshop
- CapCut
- Excel
Technical Skills
- Social Media Planning
- Content Scheduling
- Copywriting
- Community Management
- Short-Form Video Production
- Live Race Coverage
- Social Analytics
- Social Listening
- Audience Growth
- Sponsor Content Delivery
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1DIGITAL MARKETING EXECUTIVE
Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising. Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
HIGH-LEVEL JOB DESCRIPTION
Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising. Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
- Monitor website performance and improve user experience using analytics tools
- Develop and manage content for websites, blogs, social media, and email marketing
- Conduct keyword research and implement on-page and off-page SEO strategies
- Track, analyse, and report campaign performance using tools such as Google Analytics
TOOLS & SOFTWARE
Software Skills
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- Google Search Console
- Semrush
- Mailchimp
- HubSpot
- WordPress
- Looker Studio
Technical Skills
- SEO
- Paid Search
- Paid Social Advertising
- Email Marketing
- Conversion Tracking
- Campaign Optimisation
- Keyword Research
- A/B Testing
- Audience Segmentation
- Landing Page Optimisation
- Performance Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1CONTENT CREATOR
Create original content for websites, blogs, social media, email campaigns, and marketing materials. Develop engaging video content, reels, and short-form content for platforms such as Instagram, YouTube, LinkedIn, and TikTok.
HIGH-LEVEL JOB DESCRIPTION
Create original content for websites, blogs, social media, email campaigns, and marketing materials. Develop engaging video content, reels, and short-form content for platforms such as Instagram, YouTube, LinkedIn, and TikTok.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Create original content for websites, blogs, social media, email campaigns, and marketing materials
- Develop engaging video content, reels, and short-form content for platforms such as Instagram, YouTube, LinkedIn, and TikTok
- Write clear, persuasive, and SEO-friendly copy
- Collaborate with the marketing and design teams to execute content strategies
- Conduct research on industry trends and audience preferences
- Maintain a consistent brand tone and voice across all platforms
TOOLS & SOFTWARE
Software Skills
- Canva
- Adobe Photoshop
- Lightroom
- Premiere Pro
- CapCut
- WordPress
- Google Docs
- Social Media Publishing Tools
Technical Skills
- Content Ideation
- Photography
- Videography
- Copywriting
- Storytelling
- Short-Form Video Editing
- SEO Writing
- Interviewing
- Content Repurposing
- Brand Consistency
- Content Performance Analysis
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1VIDEOGRAPHER/EDITOR
Plan, shoot, and edit engaging video content for social media, website, ads, and internal communications. Set up and operate cameras, lighting, audio equipment, and other production gear.
HIGH-LEVEL JOB DESCRIPTION
Plan, shoot, and edit engaging video content for social media, website, ads, and internal communications. Set up and operate cameras, lighting, audio equipment, and other production gear.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Plan, shoot, and edit engaging video content for social media, website, ads, and internal communications
- Set up and operate cameras, lighting, audio equipment, and other production gear
- Edit raw footage into polished videos using professional editing software
- Add graphics, motion effects, sound design, and color correction
- Collaborate with marketing and content teams to develop video concepts and scripts
- Ensure brand consistency in all video outputs
TOOLS & SOFTWARE
Software Skills
- Adobe Premiere Pro
- DaVinci Resolve
- Final Cut Pro
- Adobe After Effects
- Audition
- Photoshop
- Frame.io
Technical Skills
- Camera Operation
- Composition
- Lighting
- Audio Recording
- Storyboarding
- Video Editing
- Colour Correction
- Grading
- Sound Editing
- Motion Graphics
- Media Management
- Platform-Specific Video Delivery
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1DIGITAL CONTENT PRODUCER
Develop and execute digital content strategies aligned with marketing objectives. Plan, produce, and manage content across websites, blogs, social media, email campaigns, and video platforms.
HIGH-LEVEL JOB DESCRIPTION
Develop and execute digital content strategies aligned with marketing objectives. Plan, produce, and manage content across websites, blogs, social media, email campaigns, and video platforms.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop and execute digital content strategies aligned with marketing objectives
- Plan, produce, and manage content across websites, blogs, social media, email campaigns, and video platforms
- Coordinate with writers, designers, videographers, and editors to deliver high-quality content
- Manage content calendars and ensure timely execution
- Oversee video production, including scripting, shooting coordination, and post-production review
- Optimize content for SEO and digital performance
TOOLS & SOFTWARE
Software Skills
- WordPress
- Adobe Creative Cloud
- Canva
- Frame.io
- Asana
- Trello
- Google Analytics 4
- Mailchimp
- Digital Asset Management Systems
Technical Skills
- Content Strategy
- Production Planning
- Creative Briefing
- Editorial Scheduling
- Production Coordination
- SEO
- Quality Control
- Asset Management
- Content Distribution
- Brand Consistency
- Performance Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1BRAND & CAMPAIGNS
Roles are grouped by their primary focus; many jobs also involve factory work, trackside support and collaboration across disciplines.
BRAND & CAMPAIGNS ROLES
Explore all the roles below. Each includes a role overview, key skills, tools and software, education guidance and a PDF export. Skill mappings are editorial guidance inferred from the tasks, rather than employer-certified requirements.
MARKETING ANALYST
Analyse marketing campaign performance across digital and offline channels. Track KPIs such as conversion rates, customer acquisition cost (CAC), ROI, and customer lifetime value (CLV).
HIGH-LEVEL JOB DESCRIPTION
Analyse marketing campaign performance across digital and offline channels. Track KPIs such as conversion rates, customer acquisition cost (CAC), ROI, and customer lifetime value (CLV).
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Analyse marketing campaign performance across digital and offline channels
- Track KPIs such as conversion rates, customer acquisition cost (CAC), ROI, and customer lifetime value (CLV)
- Develop dashboards and reports to present insights to stakeholders
- Conduct market research and competitive analysis
- Identify trends and patterns in customer behaviour and purchasing data
- Support A/B testing and campaign optimization efforts
TOOLS & SOFTWARE
Software Skills
- Excel
- Google Analytics 4
- Looker Studio
- Power BI
- Tableau
- SQL
- Python
- Google Tag Manager
- CRM Reporting Tools
Technical Skills
- Campaign Analysis
- KPI Development
- Dashboard Creation
- Data Cleaning
- Customer Segmentation
- Attribution Analysis
- A/B Test Evaluation
- Conversion Analysis
- Forecasting
- Market Research
- Return on Investment Analysis
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1MARKETING EXECUTIVE
Assist in planning and executing marketing campaigns across digital and traditional platforms. Coordinate promotional activities, events, and brand activations.
HIGH-LEVEL JOB DESCRIPTION
Assist in planning and executing marketing campaigns across digital and traditional platforms. Coordinate promotional activities, events, and brand activations.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Assist in planning and executing marketing campaigns across digital and traditional platforms
- Coordinate promotional activities, events, and brand activations
- Conduct market research and competitor analysis
- Support content development for social media, website, email campaigns, and advertisements
- Manage relationships with vendors, agencies, and partners
- Track and report campaign performance and marketing KPIs
TOOLS & SOFTWARE
Software Skills
- Excel
- PowerPoint
- Canva
- WordPress
- Mailchimp
- HubSpot
- Google Analytics 4
- Meta Business Suite
Technical Skills
- Campaign Coordination
- Market Research
- Copywriting
- Email Marketing
- Social Media Support
- Promotional Planning
- CRM Administration
- Supplier Coordination
- Budget Tracking
- Brand Consistency
- Marketing Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1BRAND MANAGER
Develop and implement comprehensive brand strategies aligned with company goals. Define brand positioning, messaging, and visual identity.
HIGH-LEVEL JOB DESCRIPTION
Develop and implement comprehensive brand strategies aligned with company goals. Define brand positioning, messaging, and visual identity.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop and implement comprehensive brand strategies aligned with company goals
- Define brand positioning, messaging, and visual identity
- Plan and oversee marketing campaigns to strengthen brand awareness
- Conduct market research and competitor analysis
- Monitor brand performance metrics and consumer insights
- Collaborate with digital, content, sales, and product teams
TOOLS & SOFTWARE
Software Skills
- PowerPoint
- Excel
- Canva
- Adobe Creative Cloud
- Brandwatch
- YouGov Profiles
- Power BI
- Digital Asset Management Systems
Technical Skills
- Brand Strategy
- Brand Positioning
- Audience Research
- Messaging Development
- Brand Guidelines
- Campaign Planning
- Agency Management
- Budget Management
- Brand Performance Measurement
- Sponsor Brand Alignment
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1CAMPAIGN MANAGER
Develop and execute multi-channel marketing campaigns (digital, social, email, paid media, offline). Define campaign objectives, target audience, messaging, and KPIs.
HIGH-LEVEL JOB DESCRIPTION
Develop and execute multi-channel marketing campaigns (digital, social, email, paid media, offline). Define campaign objectives, target audience, messaging, and KPIs.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop and execute multi-channel marketing campaigns (digital, social, email, paid media, offline)
- Define campaign objectives, target audience, messaging, and KPIs
- Coordinate with content, design, digital, and sales teams for campaign execution
- Manage campaign budgets and ensure optimal allocation of resources
- Monitor campaign performance and optimize based on data insights
- Conduct A/B testing and performance analysis
TOOLS & SOFTWARE
Software Skills
- Asana
- Monday.com
- HubSpot
- Salesforce
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Looker Studio
- Excel
Technical Skills
- Multi-Channel Campaign Planning
- Audience Targeting
- Creative Briefing
- Budget Allocation
- Timeline Management
- Cross-Team Coordination
- A/B Testing
- Conversion Optimisation
- Campaign Measurement
- Performance Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1DRIVER BRAND MANAGER
Develop and execute brand strategies specifically focused on driver audiences. Lead driver acquisition and retention campaigns.
HIGH-LEVEL JOB DESCRIPTION
Develop and execute brand strategies specifically focused on driver audiences. Lead driver acquisition and retention campaigns.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop and execute brand strategies specifically focused on driver audiences
- Lead driver acquisition and retention campaigns
- Define brand positioning, messaging, and value proposition for drivers
- Collaborate with operations and HR teams to align brand communication with driver policies and programs
- Plan and manage driver-focused campaigns across digital, offline, and on-ground channels
- Conduct research and gather insights to understand driver needs and market trends
TOOLS & SOFTWARE
Software Skills
- Canva
- Adobe Creative Cloud
- Meta Business Suite
- Hootsuite
- HubSpot
- PowerPoint
- Excel
- Social Listening Tools
Technical Skills
- Driver Brand Positioning
- Personal Branding
- Content Strategy
- Sponsor Integration
- Media Coordination
- Audience Development
- Partnership Activation
- Reputation Management
- Appearance Planning
- Brand Performance Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1PR, EVENTS & HOSPITALITY
Roles are grouped by their primary focus; many jobs also involve factory work, trackside support and collaboration across disciplines.
PR, EVENTS & HOSPITALITY ROLES
Explore all the roles below. Each includes a role overview, key skills, tools and software, education guidance and a PDF export. Skill mappings are editorial guidance inferred from the tasks, rather than employer-certified requirements.
PR EXECUTIVE
Develop and maintain strong relationships with media, journalists, and influencers. Draft press releases, media pitches, articles, and official statements.
HIGH-LEVEL JOB DESCRIPTION
Develop and maintain strong relationships with media, journalists, and influencers. Draft press releases, media pitches, articles, and official statements.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop and maintain strong relationships with media, journalists, and influencers
- Draft press releases, media pitches, articles, and official statements
- Coordinate press conferences, media events, and brand launches
- Monitor media coverage and prepare coverage reports
- Support crisis communication and reputation management strategies
- Collaborate with marketing and digital teams to align PR activities with campaigns
TOOLS & SOFTWARE
Software Skills
- Cision
- Meltwater
- Muck Rack
- Microsoft Word
- Excel
- Outlook
- Mailchimp
- Media Monitoring Tools
Technical Skills
- Press Release Writing
- Media Pitching
- Journalist Relations
- Interview Coordination
- Media Event Planning
- Coverage Monitoring
- Communications Planning
- Reputation Management
- Crisis Communications Support
- PR Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1PRESS OFFICER
Serve as the main contact for media inquiries and interview requests. Draft press releases, statements, speeches, and media briefings.
HIGH-LEVEL JOB DESCRIPTION
Serve as the main contact for media inquiries and interview requests. Draft press releases, statements, speeches, and media briefings.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Serve as the main contact for media inquiries and interview requests
- Draft press releases, statements, speeches, and media briefings
- Develop and maintain strong relationships with journalists and media outlets
- Monitor media coverage and prepare daily/weekly press reports
- Coordinate press conferences, media events, and official announcements
- Support crisis communication and reputation management efforts
TOOLS & SOFTWARE
Software Skills
- Cision
- Meltwater
- Muck Rack
- Word
- Excel
- Outlook
- Media Accreditation Platforms
- Digital Press Room Systems
Technical Skills
- Race Report Writing
- Press Release Preparation
- Media Enquiry Management
- Interview Scheduling
- Journalist Briefing
- Driver
- Spokesperson Preparation
- Media Accreditation Coordination
- Crisis Communications
- Coverage Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1EVENT MARKETING MANAGER
Develop and execute event marketing strategies aligned with business objectives. Plan and manage corporate events, trade shows, exhibitions, conferences, product launches, and brand activations.
HIGH-LEVEL JOB DESCRIPTION
Develop and execute event marketing strategies aligned with business objectives. Plan and manage corporate events, trade shows, exhibitions, conferences, product launches, and brand activations.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop and execute event marketing strategies aligned with business objectives
- Plan and manage corporate events, trade shows, exhibitions, conferences, product launches, and brand activations
- Coordinate with internal teams (sales, digital, PR, content) for event promotion
- Manage event budgets, negotiate with vendors, and ensure cost control
- Oversee venue selection, logistics, branding, and on-site execution
- Drive pre-event and post-event marketing campaigns (email, social media, paid ads)
TOOLS & SOFTWARE
Software Skills
- Cvent
- Eventbrite
- HubSpot
- Mailchimp
- Canva
- Asana
- Google Analytics 4
- PowerPoint
- Excel
Technical Skills
- Event Marketing Strategy
- Brand Activation
- Audience Targeting
- Event Promotion
- Lead Capture
- Sponsorship Integration
- Supplier Negotiation
- Budget Management
- On-Site Branding
- Attendee Journey Planning
- Event ROI Measurement
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1HOSPITALITY MANAGER
Oversee daily hospitality operations (front office, housekeeping, food & beverage, guest services). Ensure outstanding customer service and guest satisfaction.
HIGH-LEVEL JOB DESCRIPTION
Oversee daily hospitality operations (front office, housekeeping, food & beverage, guest services). Ensure outstanding customer service and guest satisfaction.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Oversee daily hospitality operations (front office, housekeeping, food & beverage, guest services)
- Ensure outstanding customer service and guest satisfaction
- Manage, train, and supervise hospitality staff
- Develop and implement service standards and operational procedures
- Monitor budgets, expenses, and revenue performance
- Handle guest feedback, complaints, and service recovery professionally
TOOLS & SOFTWARE
Software Skills
- Guest Management Systems
- CRM Platforms
- Event Registration Software
- Staff Scheduling Tools
- Excel
- Outlook
- Budget Tracking Systems
Technical Skills
- VIP Guest Management
- Hospitality Planning
- Staff Supervision
- Catering Coordination
- Dietary Requirement Management
- Supplier Coordination
- Service Standards
- Budget Control
- Complaint Resolution
- Sponsor Guest Experience Delivery
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1FAN ENGAGEMENT MANAGER
Develop and implement fan engagement strategies aligned with brand objectives. Manage and grow online fan communities across social media platforms.
HIGH-LEVEL JOB DESCRIPTION
Develop and implement fan engagement strategies aligned with brand objectives. Manage and grow online fan communities across social media platforms.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Develop and implement fan engagement strategies aligned with brand objectives
- Manage and grow online fan communities across social media platforms
- Create interactive campaigns, contests, and loyalty programs
- Collaborate with content, PR, and event teams to enhance fan touchpoints
- Analyze fan behavior and engagement metrics to optimize strategies
- Oversee fan communication channels (email, newsletters, apps, forums)
TOOLS & SOFTWARE
Software Skills
- Sprout Social
- Hootsuite
- Brandwatch
- HubSpot
- Salesforce
- Mailchimp
- Google Analytics 4
- SurveyMonkey
- Power BI
Technical Skills
- Fan Engagement Strategy
- Community Management
- Fan Segmentation
- Interactive Campaign Planning
- Loyalty Programme Development
- Fan Events
- Ambassador Coordination
- Sentiment Analysis
- Feedback Collection
- Engagement Measurement
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1EVENT COORDINATOR
Assist in planning and coordinating events from concept to completion. Liaise with vendors, suppliers, venues, and contractors.
HIGH-LEVEL JOB DESCRIPTION
Assist in planning and coordinating events from concept to completion. Liaise with vendors, suppliers, venues, and contractors.
ENTRY-LEVEL EDUCATION GUIDE
Minimum: no universal minimum is verified for this job title; the employer or professional body sets the requirement.
Marketing, communications, business, media, events or hospitality qualifications may be useful, depending on the position. Portfolios, campaigns and practical experience can also demonstrate relevant ability.
Check individual vacancies for qualification and experience requirements.
CHECK ENTRY ROUTES ↗KEY SKILLS REQUIRED
- Assist in planning and coordinating events from concept to completion
- Liaise with vendors, suppliers, venues, and contractors
- Manage event logistics including venue setup, catering, transportation, and materials
- Coordinate event registrations, guest lists, and attendee communication
- Support marketing and promotional activities for events
- Ensure all branding materials are prepared and displayed correctly
TOOLS & SOFTWARE
Software Skills
- Eventbrite
- Cvent
- Excel
- Outlook
- Microsoft Teams
- Trello
- Asana
- Canva
- Guest Registration Systems
Technical Skills
- Event Scheduling
- Venue Coordination
- Supplier Liaison
- Guest List Management
- Registration Management
- Logistics Planning
- Budget Tracking
- Branding Installation Coordination
- On-Site Troubleshooting
- Post-Event Reporting
Examples of relevant tools and competencies; requirements vary by employer and championship.
EXPLORE TRACKSIDE EXPERIENCEBOOK A 1-2-1Role guidance is illustrative. Requirements depend on employer and seniority. Driving and equipment operation may require specific licences or certification.