PM & COMMERCIAL

The commercial and business side of motorsport is not simply an add-on to the racing product — it is a core performance pillar that directly influences competitiveness on track. From global championships like Formula 1 and NASCAR Cup Series to endurance platforms such as 24 Hours of Le Mans, commercial strategy underpins technical development, driver line-ups, and long-term team sustainability. Qualification wise you will need at least a 2:1 or above at degree or masters in the appropriate field.

PM ROLES

  • Facilitate Scrum meetings (Sprint Planning, Daily Stand-ups, Reviews, Retrospectives)

  • Coach engineers, performance analysts, and technical staff on Agile principles

  • Foster a culture of continuous improvement and accountability

  • Support Product Owners in backlog refinement and prioritisation

  • Coordinate between design, aerodynamics, simulation, powertrain, software, and trackside teams

  • Remove impediments impacting sprint delivery

  • Ensure alignment between factory development and race-weekend execution

  • Track sprint progress and team velocity

  • Manage dependencies between car development programs

  • Support rapid iteration cycles before race weekends

  • Ensure high-quality delivery within strict motorsport deadlines

  • Report sprint progress to Technical Director and senior leadership

  • Maintain transparency across performance projects

  • Align development roadmaps with championship objectives

  • Support planning of car development programs and upgrade cycles

  • Maintain detailed project schedules and milestone trackers

  • Monitor progress against deadlines, especially race-weekend deliverables

  • Assist in risk identification and mitigation planning

  • Liaise with aerodynamics, design, manufacturing, simulation, electronics, and performance teams

  • Ensure effective communication between factory and trackside personnel

  • Coordinate parts readiness for race events and test sessions

  • Track dependencies across parallel development streams

  • Prepare project status reports for Engineering Managers and Technical Director

  • Maintain documentation including change logs, design release notes, and action trackers

  • Support cost tracking and budget monitoring

  • Coordinate timelines with external suppliers and manufacturing partners

  • Track procurement status for critical components

  • Support logistics planning for freight, race parts, and upgrades

  • Lead full lifecycle management of car development projects (concept → design → manufacture → track deployment)

  • Define scope, objectives, timelines, and deliverables aligned to technical strategy

  • Own project governance, reporting, and milestone management

  • Drive execution against aggressive race-calendar deadlines

  • Coordinate aerodynamics, design, powertrain, simulation, electronics, manufacturing, and performance engineering teams

  • Align factory-based development with trackside operational requirements

  • Manage technical interdependencies across concurrent development streams

  • Facilitate decision-making and resolve escalated issues

  • Manage project budgets, cost tracking, and resource allocation

  • Balance performance gains against financial constraints and regulatory requirements

  • Support strategic investment planning for future development programs

  • Identify and mitigate technical, supply chain, and timing risks

  • Ensure compliance with sporting and technical regulations

  • Track KPIs related to delivery performance, quality, and on-track impact

  • Lead post-event and post-upgrade performance reviews

  • Report progress to Technical Director, Engineering Director, and senior leadership

  • Maintain transparency across development roadmaps

  • Support strategic planning aligned with championship objectives

  • Own the overarching vehicle development roadmap aligned to multi-season championship goals

  • Lead multiple concurrent programmes (aerodynamic development, chassis evolution, powertrain integration, software performance systems)

  • Ensure strategic alignment between technical direction and organisational objectives

  • Establish governance frameworks across all major development streams

  • Balance priorities across programmes to maximise competitive advantage

  • Oversee budget allocation and long-term financial planning

  • Optimise resource utilisation across engineering and operational teams

  • Manage interdependencies between parallel technical initiatives

  • Provide structured reporting to Technical Director, Team Principal, and executive leadership

  • Support strategic investment decisions

  • Present programme performance metrics and risk assessments

  • Maintain transparency across factory and trackside operations

  • Identify and mitigate high-level technical, financial, and regulatory risks

  • Ensure compliance with sporting and technical regulations

  • Oversee performance impact reviews following upgrade deployments

  • Drive continuous improvement across programme delivery frameworks

  • Mentor Project Managers and senior engineering leads

  • Establish consistent programme management standards

  • Foster a culture of accountability, agility, and high performance

  • Drive organisational maturity in project and programme governance

ADDITIONAL TRAINING TO SUPPORT PM ROLES

CSM (SCRUM)

PRINCE2

PMP (GLOBAL)

APM (UK STANDARD)

OPEN UNIVERSITY

COMMERCIAL

  • Develop and execute business development strategies aligned with team objectives

  • Identify new sponsorship, licensing, and partnership opportunities

  • Drive revenue growth across global markets

  • Support long-term commercial sustainability

  • Lead end-to-end sales cycle: prospecting, pitch development, negotiation, and contract closure

  • Create compelling sponsorship proposals aligned with performance data and brand exposure metrics

  • Develop tailored activation concepts for partners

  • Build strong relationships with C-suite stakeholders

  • Monitor global sponsorship trends within motorsport and sports industries

  • Identify emerging sectors for partnership growth (technology, fintech, sustainability, mobility, luxury brands)

  • Analyse ROI metrics and brand exposure data

  • Work closely with Marketing, Communications, Finance, and Team Leadership

  • Align commercial agreements with technical and sporting objectives

  • Support partner activation across race weekends and factory events

  • Maintain strong pipeline management and CRM reporting

  • Represent the team at international networking events and race weekends

  • Support long-term partner retention and growth strategies

  • Develop and own the multi-year revenue strategy aligned with championship objectives

  • Identify new monetisation opportunities across sponsorship, digital assets, fan engagement, and technical partnerships

  • Evaluate pricing strategies for hospitality, brand assets, and activation packages

  • Drive revenue diversification initiatives

  • Analyse sponsorship ROI, exposure metrics, and partnership performance

  • Build revenue forecasting models and scenario plans

  • Monitor performance against budget and growth targets

  • Develop KPI dashboards for executive leadership

  • Assess commercial asset inventory (branding surfaces, digital content, hospitality rights)

  • Optimise packaging and bundling strategies

  • Support dynamic pricing strategies across events and seasons

  • Evaluate emerging commercial technologies and digital revenue channels

  • Partner with Business Development, Marketing, Finance, and Team Leadership

  • Support contract structuring aligned with long-term revenue goals

  • Ensure revenue initiatives align with regulatory and cost cap requirements

  • Align commercial commitments with race calendar strategy

  • Present revenue insights and strategic recommendations to senior leadership

  • Support board-level financial planning and investment decisions

  • Provide risk analysis for commercial exposures

  • Drive continuous improvement in revenue management processes

  • Develop and execute the team’s global licensing strategy

  • Identify new product categories and market expansion opportunities

  • Evaluate and onboard new licensing partners

  • Drive revenue growth through diversified licensing streams

  • Negotiate licensing agreements and commercial terms

  • Manage relationships with existing licensees

  • Monitor royalty reporting and ensure accurate revenue tracking

  • Collaborate with Legal on contract compliance and IP protection

  • Ensure licensed products meet brand guidelines and quality standards

  • Approve product designs and marketing materials

  • Protect trademarks, logos, and intellectual property rights

  • Maintain consistency across global retail and digital channels

  • Track licensing performance metrics and revenue targets

  • Analyse sales data and market trends

  • Provide forecasting and growth modelling

  • Deliver structured reports to senior leadership

  • Work closely with Marketing, Commercial, Digital, and Finance teams

  • Align licensing strategy with sponsorship and race calendar initiatives

  • Support product launches tied to major race events

  • Coordinate with e-commerce and merchandise operations

  • Draft, review, and negotiate commercial, supplier, sponsorship, licensing, and technical partnership agreements

  • Support driver, consultant, and service provider contract administration

  • Ensure contracts reflect performance obligations, KPIs, and regulatory requirements

  • Lead negotiations to secure favourable commercial terms

  • Identify contractual risks and recommend mitigation strategies

  • Ensure compliance with sporting regulations and cost cap frameworks (where applicable)

  • Maintain governance processes across all contract lifecycles

  • Support dispute resolution and contractual interpretation

  • Implement and manage contract tracking systems

  • Monitor renewal deadlines, milestones, and deliverables

  • Maintain organised contract repository and documentation controls

  • Track obligations and compliance performance

  • Partner with Commercial, Procurement, Finance, Engineering, and Legal teams

  • Align contract structures with business development strategy

  • Support supplier onboarding and performance management

  • Ensure alignment between contractual commitments and operational capabilities

  • Provide contract status updates to senior leadership

  • Highlight key risk exposures and financial commitments

  • Support board-level reporting where required

  • Monitor expenditure against championship financial regulations

  • Ensure compliance with cost cap reporting requirements

  • Maintain documentation supporting regulatory submissions

  • Support audit preparation and governing body reviews

  • Track actual vs. forecasted spend across technical departments

  • Build financial models to assess development programme impacts

  • Provide scenario planning for upgrade packages and resource allocation

  • Identify risks of overspend and recommend mitigation actions

  • Work closely with Engineering, Procurement, HR, and Programme Management

  • Translate technical development plans into financial impact assessments

  • Support budget owners with cost visibility and tracking

  • Assist in headcount and capital expenditure planning

  • Prepare structured financial reports for senior leadership

  • Maintain cost tracking dashboards and KPIs

  • Analyse variance drivers and cost trends

  • Support month-end and year-end reporting processes

  • Enhance cost tracking systems and financial controls

  • Improve transparency between finance and technical teams

  • Support development of internal governance frameworks

  • Identify and target new sponsorship opportunities across global markets

  • Develop tailored pitch decks and commercial proposals

  • Lead negotiations and close partnership agreements

  • Build strong C-suite and senior stakeholder relationships

  • Serve as primary account lead for key sponsors

  • Oversee activation delivery across race weekends, hospitality, digital campaigns, and events

  • Ensure contractual rights and deliverables are executed to a premium standard

  • Coordinate branding placement and exposure across car, team kit, and assets

  • Contribute to overall commercial growth strategy

  • Identify upsell and cross-sell opportunities within existing partnerships

  • Support long-term retention and renewal strategies

  • Align partnership strategy with championship objectives

  • Track sponsorship ROI, media exposure metrics, and engagement data

  • Prepare structured performance reports for partners

  • Analyse activation effectiveness and recommend improvements

  • Work closely with Marketing, Communications, Licensing, Finance, and Team Leadership

  • Coordinate with trackside operations to deliver race-weekend activations

  • Align sponsor commitments with technical and regulatory requirements

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