Making contacts in the motorsport industry can feel daunting, especially if you don’t come from a motorsport background. While the saying “it’s not what you know, it’s who you know” isn’t entirely true, having a reliable network can significantly accelerate your career. Here’s how to start building meaningful connections and lifelong friendships:

Tip #1: Educate Yourself
Before you reach out to professionals, make sure you have a strong understanding of the motorsport industry. Learn about different disciplines, racing categories, team structures, and technical terms. This knowledge will allow you to have meaningful conversations and show genuine interest.

• Take courses in motorsport engineering, sports management, marketing, or race team operations.

• Follow motorsport news, podcasts, and social media channels to stay up to date.

• Get hands-on experience through internships, volunteer roles, or Formula Student projects.

Being knowledgeable demonstrates your passion and commitment, which makes professionals more likely to engage with you.

Tip #2: Attend Motorsport Events, Shows & Conferences
Events are where networking comes alive:

• Local and regional races: These are great for casual introductions and meeting a variety of roles from mechanics to drivers.

• Motorsport expos, workshops, and conferences: These are more formal opportunities to meet team managers, sponsors, and industry leaders.

• Workshops and seminars: Attend sessions where industry professionals speak. Ask thoughtful questions during Q&A sessions to make yourself memorable.

When you approach professionals in person, be polite, concise, and show that you are eager to learn rather than just asking for favours.

Tip #3: Network Online: LinkedIn & Email

Networking isn’t just about face-to-face meetings. Digital connections can be just as valuable.

LinkedIn:

• Personalise your connection request. Mention a shared interest, event, or project. For example:

  “Hi [Name], I’m passionate about motorsport engineering and really enjoyed your article on vehicle aerodynamics. I’d love to connect and learn more about your experience in the industry.”

• Engage with their content. Comment thoughtfully on posts or articles—they notice genuine interaction.

• Don’t ask for a job immediately. Focus on building rapport first. Share your progress on projects or courses to show your dedication.

Email:

• Keep your emails concise, professional, and focused on your strengths. Instead of asking for favors, highlight what you can offer:

  • Relevant skills (CAD design, data analysis, fabrication, race strategy support).

  • Experience from internships, Formula Student, or other projects.

  • Willingness to contribute to a team or assist with current projects.

• Example structure:

  1. Brief introduction and your current role/education.

  2. Acknowledge their work or the team’s achievements.

  3. Explain how your skills could contribute to their team or projects.

  4. Close politely, offering to discuss opportunities or share your portfolio.

Key tips:

• Follow up politely if you don’t receive a response after 1–2 weeks.

• Always be professional and respectful—first impressions count.

• Treat networking as building relationships, not just hunting for jobs.

By combining knowledge, in-person networking, and online outreach, you can steadily build a strong professional network in motorsport. Relationships formed today may lead to mentorships, internships, or career opportunities tomorrow.